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NEW GENERATION OF WOMEN ENTREPRENEURS ACHIEVING BUSINESS SUCCESS

Gender differences are getting smaller, but access to and use of capital remain key issues

Women-owned firms established within the past decade are making
substantial contributions to the economy and are poised for continued growth in the
future. They have reached the same level of business achievement as women-owned
firms started in the past, and are more likely to be oriented toward future growth than
their predecessors, according to a new analysis from Center for Women's Business
Research (founded as the National Foundation for Women Business Owners), which was
underwritten by First Union Corporation.

Thirty-eight percent (38%) of women business owners who have started their firms
within the past decade have already achieved at least $500,000 in annual revenues.
Furthermore, 42% of the new generation women business owners indicated that they are
striving for continued growth over the next five years as they expand their businesses.
This compares to 25% of women owners of firms that have been in business two decades
or more. In this respect, the new generation female business owners are similar to their
male counterparts (49% of new generation men business owners have growth-related
future goals.)

Women who founded their businesses in the nineties are more like their male cohorts
than previous generations of women business owners in several other ways. "The new
generation of women entrepreneurs appears to be narrowing the business revenue gap,"
said Nina McLemore, Chair of the Center for Women's Business Research and President
of Regent Capital. "It appears that among businesses started within the past decade, there
is no significant gender difference in the share of firms with $500,000 or more in
revenues."

Women-owned businesses established in the last decade are making significant economic
contributions, at the same overall level as their predecessors. "The study found that one-
quarter (24%) of women-owned firms started less than 10 years ago now have at least 20
employees. That compares with 23% of firms aged 10 to 19 years, and 29% of firms aged
20 years or older," added McLemore. "Similarly, 38% of these new generation businesses
have revenues of $500,000 or more, compared to 39% of firms started 10 to 19 years ago,
and 34% of those in business for 20 or more years. While this analysis cannot directly
compare businesses at a similar period in their growth cycle, the fact that the new
generation of women business owners has reached this sales level at an early stage in
their business development – along with their outlook on growth and their appetite for
capital – may indicate that the new generation of women-owned firms is poised to make
an even greater economic contribution in coming years."

Many women entrepreneurs in the new generation are actively seeking capital for their
businesses (41% of women who started their businesses in the past 10 years compared to
25% of women with businesses 20 or more years old have sought capital during the past
year), and are more likely to be concerned about access to capital than their more
established counterparts.

"At First Union, we know that concerns about access to capital remain a key issue, and
that women continue to use smaller amounts of capital to start their businesses than men.
Among those who have started or acquired their firms within the past decade, 43% of the
women used less than $10,000, compared with 29% of the men," said John Guy, Senior
Vice President and Small Business Segment Executive Director for First Union. "To
combat this, First Union has implemented financial and educational programs that
specifically reach out to women business owners, providing education and strategies for
easier access to capital. First Union also has made a corporate commitment to loan a
minimum of $5 billion to women-owned businesses through 2005."

The new generation of women entrepreneurs appears to be better equipped for success
than their predecessors of two decades earlier. Women who started or acquired their firms
within the past ten years are more highly educated than women who have owned their
firms for 20 or more years, and have higher levels of pre-entrepreneurial management
experience. Fully 45% of women who have become business owners in the past decade
have at least a bachelor's degree, compared to just 26% of those who have been in
business for 20 years or more. Thirty-eight percent (38%) of the new generation of
women business owners held an executive, senior or middle management position in their
pre-entrepreneurial career, compared to just 20% of women who have owned their firms
for 20 years or more.

"The great news here is that the new generation of women entrepreneurs is more likely to
have started a business that is related to their previous career. Over half (51%) of those
who started their firms within the past 10 years indicate their business is closely related to
their previous career, compared to 33% of those who started their firms 20 or more years
ago," said Myra Hart, Center for Women's Business Research Vice Chair and Harvard
Business School Professor. "This is positive because we know that the more closely
related the business is to the owner's previous work experience, the greater the likelihood
of success."

Center for Women's Business Research (founded as the National Foundation for Women
Business Owners) is a nonprofit research institute focusing on women business owners
and their enterprises worldwide. The Center is recognized as the premier source of
knowledge on women business owners and their enterprises by corporations, policy
makers, financial institutions and the media. Up-to-date intelligence about women
business owners and their enterprises worldwide is documented in the Center's original
research and analysis.

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