< Back to index Competition: Success in Disguise! by Rebecca Game So many new businesses have a fear of competition when they should be embracing it! Competition provides variety for the customer. When you shop, do you shop the "malls" or do you shop at stores that stand alone on some off street? If you are like most women, you shop the malls. Why? Because the mall provides variety. In the mall there will be several shoe stores, several dress stores, several book stores and so on. So if you are a business, wouldn't it make sense to place yourself among the client crowds? Of course! When you go the theater, do you go to the place that is just showing 1 movie? Or does the theater show several movies. Which theater do you think is going to have the most business? Do you think the movie producers want their movie in the theater with several other movies or the theater that will just show their movie? Which theater do you think will bring that movie producer the most money? If the large corporations embrace their competition and they are rich, then why aren't you copying what the rich do? Don't be afraid of competition! If your web site sells gift baskets, wouldn't it make sense to list your web site in the directories with all the other gift basket places? You BET it would. When people visit your web site, wouldn't it make sense to provide ALL the business links you can to help that viewer find what they're looking for? You can''t possibly provide EVERYTHING that people want and you shouldn't even try, BUT... you can generate MORE traffic to your web site when people start telling their friends that they can "find' everything at your place. You can still have your products as the FEATURED products. © 1998-1999 Digital-Women All Rights Reserved Reprints of this article are granted providing the article appears in its entirety and all credits are included. Rebecca Game is the founder/creator of Digital-Women.com a community designed for women in business to find resources, business tips, and marketing resources. http://www.digital-women.com < Back to index News I Health I Wellness I Exercise I Profiles I Business I Links I Women ROCK! Product Review I To the Point I Contact I Home Created by: Art Street Design Studio. © Concerning Women Communications, Inc. all rights reserved.