Profiles article index >> A Growing Business The struggle between career and family has been plaguing people for decades. The entrepreneurial generation is setting a new pace for family priorities while at the same time fulfilling their career dreams. In some strange way, one’s career becomes a major piece of their identity and when the choice is made to give it up for family, a small piece of oneself feels lost. The internet allows a means to start and grow a business, reaching millions of people and making it possible to raise a family, while maintaining that career identity. Jean Pederson and Barbara Lundberg are two of the growing entrepreneurs - literally growing - who have decided to remove the corporate handcuffs and start their own business. They know that family is more important than the corporate glamour and have re-prioritized their lives to place raising a family first while achieving the dream of business ownership. "Some people think we are crazy to jump into this right now," says Pederson. "And we are, but the rewards outshine the struggles. We both are very driven to succeed and do all we can do to achieve the best in our family life and in our careers. We have been planning this business for a very long time and have strategic partnerships in place to make it work." Lundberg and Pederson, founders of Cardworks and the www.cardworksonline.com web site, have built their business on the grassroots theory of marketing. Treat people well and they will keep coming back. Let other people know you appreciate and care about them as human beings, not merely as customers. A bit simplified, but this key rule is often forgotten in the busy corporate world. Cardworks offers a variety of sales and marketing tools that allow businesses of any size to keep in contact with their valuable clients and add the special touch necessary to stand out against the competition. The key line of products and services include high quality greeting cards that assist individuals and companies prospect for business, build relationships and keep in contact with current clients. The www.cardworksonline.com website goes beyond offering just high quality business greeting cards. Customers are provided free 24 hour, 7 day a week access to an online calendar and address book from anywhere in the world via the internet. If you need a reminder of that special date or occasion, Cardworks also offers an e-mail reminder service. "Entrepreneurship is not easy and it requires a lot of time, but the rewards are incredible," says Lundberg. "We are fortunate to have supportive spouses and a strong family network that makes this business possible. The journey has been magnificent. Our customers and partners have led our business to areas we never dreamed of. And best of all, we can look back when we are 85 years old and know we made the right decision to place family first." http://www.cardworksonline.com Profiles article index >> News I Health I Wellness I Exercise I Profiles I Business I Links I Women ROCK! Product Review I To the Point I Contact I Home Created by: Art Street Design Studio. © Concerning Women Communications, Inc. all rights reserved.